Clicking a link in Safari will just take you to the App Store and tell you to download the app, even if you already have it.
To get the app to actually load the videos I want to play I had to download a third party web browser (I use Photon, but I imagine you could use a different one). Then when I click links they actually load right.
Chasey Tezak about TechSmith Smart Player, v1.2.5